[wix-users] Execute BCP command for importing SQL data

[Ven H]

I have a requirement to import SQL data into a table using BCP (Bulk Copy
Program). I have been given a .bin file with the data which needs to be
imported into a table. Is this possible to achieve it in a simple way like
calling .sql script file with SqlScript element? I am not even sure, how to
invoke it from a custom action also. Any help would be really appreciated.