[wix-users] Custom Account to Install and Start a Custom Windows Server

[Ven H]

I have built a custom windows service. I want to install and start this
service through my WiX installer. I have added an account to the
ServiceInstall element (domain\username) and the password. But when the
installer runs, it fails with the message "The service failed to start.
Verify that you have sufficient privileges to start system services.". I
even tried adding that account to the machine's admin group, but still no
luck. Can anyone please help? I tried searching in Google, but didn't get a
solution that would work for me.

Regards,
Venkatesh